Desired experiences – Marty Gage

Desired experiences – Marty Gage

The talk

Marty will talk about desired experiences. The emotional outcomes people wish for as opposed to the experiences users have with the world of today.

A simple framework that breaks experiences down into emotions, benefits, features, and sensory cues will be explained through several examples. This approach to connecting what is designed to how it makes people feel can be applied to every type of design.

Along with concretely describing what people desire, this framework enables companies to develop metrics that measure their ideas and the competitive landscape based upon what people really want.

Slides from presentation

Marty Gage: presentation

Watch or rewatch our event from May 2022

About Marty Gage

Marty is a generative research practitioner and VP of User Experience Research at the human experience firm, Lextant. Marty has been doing, leading, evolving, and refining design research since 1989. During this time, he has worked with companies both global and local. His work has enabled his clients to harness the power of user-driven innovation and achieve market success. He has published widely, lectured at many universities, and presented at numerous conferences over the course of his 30+ years in the industry.

Marty and co-author Spencer Murrell, an industrial designer, have been working for most of their careers together to figure out how to make user-driven innovation easy to adopt and thus common business practice. A long-standing partner in achieving this goal is The Savannah College of Art & Design who has invested in the development of a course and certificate based on Marty and Spencer’s book, Experience Design Research: Discover What Customers Really Want. This course is currently a requirement for a variety of SCAD design degrees and has achieved praise from both educators and students alike.

The book

An indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.

User Experience Research: Discover What Customers Really Want

Read more here

About Tina Øvad

Tina has extensive experience in usability, UX, and test design. In addition to being our CXO, she is External Lecturer at Aarhus University within UX, usability, and human factors. She has worked with UX strategy and -processes, product management, and agile transformation in various organizations like Radiometer, Nykredit, and Bang & Olufsen. She has taught and supervised within UX, agile UX, etc. at the IT University of Copenhagen and Aalborg University. Tina has a background in Engineering Psychology and holds a PhD in Information Systems with a focus on agile UX.