Our mission

Established in 2015, our history is rooted in the Scandinavian design tradition and our platform originates from the Scandinavian model of user-centered- and participatory design.

It is our mission to help you get success with your product development through user involvement. We want to make it possible for you to access your users anywhere, anytime to get feedback on anything, easily and fast.

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We strive to make user access and user feedback faster, better, cheaper and more dependable 🧡

Because we believe that user involvement is the key to making great products with amazing user experiences and high usability. We see too many products fail due not living up to end-users’ expectations and needs. That’s why we have created a platform that empowers you to access your own panel of users and involve them in anything to get valuable feedback.

Claus Venlov, CEO

Claus Venlov (Preely co-founder) is a tech entrepreneur and has more than 25 years of experience in the development of digital products and solutions. He has experience in creating e-commerce and award-winning digital solutions.

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Tina Øvad, CXO

Tina Øvad has worked with user testing, UX strategy- and processes, product management, and agile transformation in various organizations like Bang & Olufsen, Nykredit, and Radiometer. She is External Lecturer at Aarhus University within UX and has taught and supervised in UX, agile UX, etc. at ITU and AAU. She has a background in Engineering Psychology and a PhD in Information Systems with focus on agile UX.

Sebbe Selvig, CTO

Sebbe Selvig (Preely co-founder) has a Cand. IT from IT-University of Copenhagen (2008).
He has deep technical knowledge of developing and running web-based software in the cloud, as well as machine learning experience. Sebbe was cofounder of the Danish award winning game studio NapNok Games (2008-2015).

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Henriette Noll Bernstorn, Sales Director

Formerly Country Manager for DinnerBooking, she has been the main driving force in the company’s sales operations for several years. A big part of DinnerBooking’s success in becoming the leading online booking provider for the Danish hospitality industry (and abroad) is tied to Henriette’s work and achievements.


Rikke Gantzel, Designer.
Christian Toft, Marketing.
Pavlo Onysko, Developer.
Lisa Bondo Andersen, Junior UX designer.

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Board / investor

Charlotte Aaby Smith.
Kim G. Christensen.
Allan Tange.
Søren Kargaard.

Trusted by experts

Here are some of our customers

We want you to feel like this 🧡

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