Our mission

Established in 2015, our history is rooted in the Scandinavian design tradition and our platform originates from the Scandinavian model of user-centered- and participatory design.

It is our mission to help you get success with your product development through user involvement. We want to make it possible for you to access your users anywhere, anytime to get feedback on anything, easily and fast.

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We strive to make user access and user feedback faster, better, cheaper and more dependable 🧡

Because we believe that user involvement is the key to making great products with amazing user experiences and high usability. We see too many products fail due not living up to end-users’ expectations and needs. That’s why we have created a platform that empowers you to access your own panel of users and involve them in anything to get valuable feedback.

Søren Kargaard, CEO

With a background as CEO, Country Director and board member in the financial sector in the Nordics, I am passionate about creating results, development and growth. Innovation, development of financial services and subscription models, sales channels, concepts and customer journeys are core areas where I have extensive experience in creating coherence between strategy, tactics and execution, while contributing to ensuring compliance and risk management. Thinks outside the box, inspires and builds winning teams
srkargaard@preely.com

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Claus Venlov, CCO

Claus Venlov (Preely co-founder) is a tech entrepreneur and has more than 25 years of experience in the development of digital products and solutions. He has experience in creating e-commerce and award-winning digital solutions.
claus@preely.com

Tina Øvad, CXO

Tina Øvad has worked with user testing, UX strategy- and processes, product management, and agile transformation in various organizations like Bang & Olufsen, Nykredit, and Radiometer. She is External Lecturer at Aarhus University within UX and has taught and supervised in UX, agile UX, etc. at ITU and AAU. She has a background in Engineering Psychology and a PhD in Information Systems with focus on agile UX.
tina@preely.com

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Henriette Noll Bernstorn, Sales Director

Formerly Country Manager for DinnerBooking, she has been the main driving force in the company’s sales operations for several years. A big part of DinnerBooking’s success in becoming the leading online booking provider for the Danish hospitality industry (and abroad) is tied to Henriette’s work and achievements.
henriette@preely.com

Team

Rikke Gantzel, Designer.
Christian Toft, Marketing.
Pavlo Onysko, Developer.
Lisa Bondo Andersen, Junior UX designer.

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Board / investor

Charlotte Aaby Smith.
Kim G. Christensen.
Allan Tange.
Søren Kargaard.

Trusted by experts

Here are some of our customers

Preely is an important tool for us to involve users in a development process where things move fast, without time for large and comprehensive tests.

Also, it’s an opportunity to ensure a nice design and a great tool of dialogue for in-house decision-making.

Elin Linding Jørgensen
User Experience Specialist
To us Preely has been a quick and useful way to get user feedback.

The platform was really easy to get started with - and we began to test the same day as we got it.

Nadia Utzon
UX Designer, Bolighed
Whether in a need for quick internal feedback or a more thorough customer test,

Preely is the tool! Besides being great at displaying mockups and workflows the automatically collected data helps us speed up the development process & take more data driven decisions.

Katrine Bech Pedersen,
Head of UX, Visma e-conomic.
User feedback is a very important part in our work with top user friendly products.

In that process Preely is a fantastic tool to make good and quick day-to-day user tests.

Jonas Eilsø
UX & Digital Advisor, Danske Spil
Preely is an excellent resource for testing and teaching UI design

It was quick and easy to set up a cognitive walkthrough of a problematic user interface and let our healthcare engineering students experience the frustrations of navigating an unintuitive UI yielding great insights into UI design.

Samuel Alberg Thrysøe
Associate Professor at Aarhus University School of Engineering
The quantitative nature of the data provides information on one or more performance metrics, reflecting on whether a task was easy to perform or not.

This offers an indirect assessment of the usability of the design. You can add self-reported metrics as well, and conduct a mixed-methods user test. Last, but not least, due to the fact that you test remotely, you are able to test with a global audience, which otherwise will be very costly.

Mikkel Josephsen
Advisor to Valcon, former CDO Saint-Gobain, SVP TDC
Our team saved DKK 250,000

with a day and a half of work and could prove the value of remote, unmoderated user testing to the rest of the organization. This marked the start of a new era of user involvement at Fullrate where we used Preely for remote, unmoderated testing through a dedicated customer panel.

Sif la Cour
Empathy-driven UX Designer

We want you to feel like this 🧡

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Try Preely and see for yourself

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