We are thrilled to introduce our next speakers – Kate Fisher, Senior Design Researcher and Julia Cowing, Principal UX Research Operations Manager at Esri.
The talk
Product teams are often overwhelmed by a flood of customer feedback from various channels, making it difficult to analyze, prioritize, and act upon it effectively. This presentation proposes a framework called “The Rule of 3” to address this challenge.
By triangulating feedback from different types of sources, teams can (in) validate feedback and avoid basing decisions on isolated data points. The framework empowers product managers, engineers, customer support, UX researchers, and other stakeholders to work together, enabling scalable feedback analysis and fostering a collaborative environment.
We’ll end with a real-world case study to illustrate the application of this method with attendees, followed by a Q&A and closing comments to solidify key takeaways.
Info
Time and date: April 23rd, 2024, 3pm – 4pm (CEST)
Speaker: Kate Fisher, Senior Design Researcher and Julia Cowing, Principal UX Research Operations Manager at Esri
Host: Helena Levison, Preely event – Founder CPHUX
Language: English
Slides + Rule of three
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Download Template (excel) “The rule of three“
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About Julie and Kate
Julia Cowing and Kate Fisher crossed paths at two different companies, and their collaboration fostered such a dynamic exchange that they swapped roles! Inspired by Kate’s work in operations, Julia transitioned from research to operations, and Kate’s perspective shifted from operations towards the researcher’s lens. Their combined experience runs across the B2B and B2C spectrum, from industry giants like Google to innovative startups like Symphony. This journey exposed them to various challenges across organizations, offering a practical and comprehensive view of customer insights and product development.
About Helena Levison
Known as the Queen of UX, Helena is dedicated to raising the industry standard of UX. Teaming up with Preely she is ready to bring you top tier speakers with useful and interesting subjects.
Founder & Community Lead CPHUX.
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