What the hell is UX Strategy?!-Jaime Levy

User experience (UX) strategy lies at the intersection of UX design and business strategy. Sign up for this meetup and learn from one of the best.

Tina Øvad, CXO Preely
20-08-2021
Jaime Levy

We are very happy to welcome Jaime Levy, product strategist, best-selling author, professor, and public speaker based in Los Angeles and Berlin as speaker at our next UX meetup.

The talk: What the hell is UX Strategy?!

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will include a primer covering topics such as business strategy, competitive research, customer discovery, value innovation, experiment design, and why you must design a frictionless user experience.

Event

Time and date: September 23th, 2021, 8-9.30PM (CEST)
Place: Livestreamed via Zoom
Speaker: Jaime Levy is a product strategist, author, professor, and public speaker.
Host: Tina Øvad, CXO (Preely)
Language: English

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UX strategy workshop in Copenhagen

If you are interested in learning more about UX strategy, Jaime Levy is hosting and moderating a one-day UX strategy workshop in Copenhagen in November. Read more about that event right here.

About Jaime Levy

Jaime Levy is a product strategist, best-selling author, professor, and public speaker based in Los Angeles and Berlin. She helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers product strategy consulting, in-house training, conducts public/private workshops and speaks at design and innovation conferences worldwide.

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She currently runs her own strategy and design consultancy JaimeLevy.com based in Los Angeles and Berlin. Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.

Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford.

The 2nd edition of her best-selling O’Reilly book UX Strategy was just released and is packed with hands-on lightweight product strategy techniques.

You can learn more about Jaime on Wikipedia or find her on LinkedIn and Twitter.

About Tina Øvad

Tina has extensive experience in usability, UX, and test design. In addition to being our CXO, she is External Lecturer at Aarhus University within UX, usability, and human factors. She has worked with UX strategy and -processes, product management, and agile transformation in various organizations like Radiometer, Nykredit, and Bang & Olufsen. She has taught and supervised within UX, agile UX, etc. at the IT University of Copenhagen and Aalborg University. Tina has a background in Engineering Psychology and holds a PhD in Information Systems with a focus on agile UX.

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