Product Development and User Insights – Jens Poder, Peytz
Digital Product Development is an area where businesses often are struggling. Join our talk and get inspiration on how to challenge this.
We are very happy to welcome Jens Poder, Partner and Director of Innovation at the danish digital agency Peytz as speaker at our next UX meetup.
Digital Product Development is an area where businesses often are struggling. In his talk, Jens will focus on how to organize and execute user involvement in the early product development phases of a new digital product.
We will be looking at how to streamline insight-gathering and testing. The approach will be to investigate and test assumptions, a potential idea in the early innovation stage. A lot of knowledge can be gathered before going into prototype design. And one of the tools we will be looking at especially for this is Preely.
Watch or rewatch our event from June 19th, 2021
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Slides from presentation
Jens Poder presentation Download slides
About Jens Poder
Jens Poder is a Partner and Director of Innovation at the danish digital agency Peytz. He helps organizations develop new digital products bridging strategy and product design. He is an outspoken proponent of involving users in design early and often. He is the driving force behind agile user involvement in the innovation and design processes at Peytz.
About Tina Øvad
Tina has extensive experience in usability, UX, and test design. In addition to being our CXO, she is External Lecturer at Aarhus University within UX, usability, and human factors. She has worked with UX strategy and -processes, product management, and agile transformation in various organizations like Radiometer, Nykredit, and Bang & Olufsen. She has taught and supervised within UX, agile UX, etc. at the IT University of Copenhagen and Aalborg University. Tina has a background in Engineering Psychology and holds a PhD in Information Systems with a focus on agile UX.