Platform

Preely is a user testing platform for unmoderated remote user- and usability testing.

You can use the insights to validate ideas or existing prototypes, test your assumptions or to get new ideas that will improve your product.

With Preely you can ...

Claus Venlov, CEO, Preely
16-10-2020
User testing platform

Preely makes it easy and effective to acquire a large amount of quantitative feedback, which creates a solid data-based foundation for your design decisions.

Furthermore, you can ask qualitative questions as well, giving you the benefits of having qualitative insights to support your quantitative data.

1. Create your test

A test in Preely consists of three things: a prototype, tasks, and questions.
You can test ideas, concepts, and digital prototypes – from drawings made on a napkin or white board to interactive prototypes made in Adobe XD, Figma, InVision Cloud or Sketch directly in Preely.

If you do not have a preferred prototyping tool, you can upload pictures of the prototype to Preely and make it interactive and navigable using Link, Preely forms, and transitions.

FAQ
Q: How many test languages are available?
A:10 different languages. English, German, French, Dutch, Spanish, Polish, Swedish, Norwegian, Finnish, Danish. This is the language that the test can be presented in.

Q: Can I run tests on a desktop, tablet, or smartphone device?
A: Yes, we support all three.

Q: Can I decide that a test should be run on a specific device?
A: Yes. You can select/deselect which device that you want to target.

Q: Which types of user tests do Preely support?
A: Our platform supports various types of tests; Usability test, 5-second test, First-click test, Browsability, Navigation test, Preference test. Read more about testing with Preely

2. Share your test

It all starts with a unique link that you can share or implement everywhere to recruit participants for your test. When clicking the link, participants will be redirected to a landing page with a personalized welcome message from you.

FAQ
Q: Do testers need to download or install anything to participate?
A: No. When testers clicking the link it automatically open and starts the test.

Q: Can I share my link wherever I want?
A: Yes. In your email, on your website, in a pop-up, or even a sponsored ad on SoMe.

Q: Can I recruit participants via Preely?
A: Yes. Participants can be hired directly from the Preely platform, and test results are guaranteed within 24 hours. Read more

Q: Can I recruit my own testers directly to my test panel?
A: Yes you can. Build recruitment pages that are customized for your target audience. A great place to start is on your website, in a pop-up, or even a sponsored ad on Facebook, where you ask participants to contribute either for a fee or for free (it’s often surprisingly easy to get an existing customer to participate if you ask them politely).

3. Get analytics and data

Preely offers a diverse number of data points, data visualizations, and calculations. With Preely you can measure and track most usability and UX metrics.

We talk about two types of metrics: Performance metrics and self-reported metrics.

FAQ
Q: Do Preely collect video or audio recordings?
A: No. Preely makes it easy and effective to acquire a large amount of quantitative feedback.

Q: Can I download data?
A: Yes. You can download all your results as CSV files if you want to dig deeper into your results or make more advanced statistics.

Q: Can I see data on each participant and for everyone at once?
A: Yes.

Performance metrics

Performance metrics are automatically collected in Preely, you do not need to do anything. We collect the following performance metrics:

Success rate:
Whether participants can successfully solve a task or not.

Time on task:
How long it takes for participants to complete a task.

Number of paths:
Number of paths is great for getting insights about navigation and the hierarchical structure of your prototype. Number of paths indicates if the participants are confused. It tracks whether they view multiple pages or try several options before completing the task. The different paths are good indicators for the participants’ mental models (together with Actions & heat map).

Actions & heat map:
We track all clicks and actions participants make when using your prototype. This gives a very good indicator on the participants’ mental models of your prototype and how they expect the navigation to be (together with paths). It also gives great insight into the wording of menu and button labeling and whether it works or not. Furthermore, you can see scrolls and swipes giving you an indication of how the participants have (or want to) interact with your product.

Screen statistics:
Avg. time to first action: Indicates how big the participants’ cognitive strain have been
Total visits compared to Unique visits: When the total number of visits is high compared to unique visits, this indicates confusion by showing that participants search for a long time or start over several times.
Avg. time on screen is a good indicator for how difficult the task is
Hotspot hit ratio: You want this number to be high. If it’s low it shows that your participants struggle to find their way around your prototype due to e.g. labeling of menus and buttons
Top 3 next screens: Great source to learn where your participants search for relevant information

Interaction cost:
Can be calculated by using information about numbers of paths, clicks, scrolls, typing, actions, etc. You need to define what you would like to include in this calculation.

Learnability:
Compare the above metrics in a within-subject study over time – then you can track learnability.

Self-reported Metrics

When you create a test in Preely, you can ask questions and define which answer types you want. Depending on the answer types you choose for your questions, you have different analytics options:

Opinion scales: Likert Scale & Semantic Differential Scale
On the ‘Summary page’ you can see the average rating together with the highest and lowest rating. If you click ‘Answers’ you see the distribution and answers across the scale and you can see who gave which rating.
Read more about Opinion scales: Likert Scale & Semantic Differential Scale here.

Closed-ended questions: Multiple choice and Yes/No
On the ‘Summary page’ you can see a top three of the chosen options for each question. If you click ‘Answers’ you see all chosen answers for the specific question.
Read more about Closed-ended questions: Multiple choice & Yes/No.

Open-ended questions: Free response
On the ‘Summary page’ click ‘Answers’ on the question you want to see answers to, then you’ll see all answers for that specific question.
Read more about Open-ended questions: Free response.

Post test: Net Promoter Score (NPS)
On the ‘Summary page’ you can see how the ratings fall into the three categories. If you click ‘Answers’ you can see who gave which rating.
Read more about Post test: Net Promoter Score (NPS).

Furthermore, we are working on including the System Usability Scale (SUS) on the platform.

Remember you can always go to Preely Academy for more information or send us an email – we are more than happy to help.

Happy testing!

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Preely lets you create remote user tests from any kind of design prototype.