Nadia is a UX Designer with Bolighed.dk, and uses Preely regularly to conduct quick and small user tests with real users for her work. Here is how she uses the Preely platform.
How do you use Preely to conduct user tests at Bolighed?
We use Preely at Bolighed because it’s a quick way to test our assumptions. And because you can see what the users actually do.
In the last couple of weeks, we have been working on a list and a map where users can search for homes for sale. Here we tested if the users understand where to filter their search, go to a map from the list, where to initiate a search from and so on.
To identify actions, we used Preelys Heat Map analysis, the Click analysis and the duration it took users to complete the tasks.The tests we conducted with Preely, revealed key-areas, in which we could sharpen our communication and improve usability to create a more intuitive experience on Bolighed.
As such Preely has helped us eliminate our assumptions and instead build products based on real user feedback, which has assisted us improving our usability significantly.
At which stage in your process do you use Preely?
We are using Preely both early and late in the process of developing or improving features on Bolighed.
We’ve used Preely to create low fidelity prototypes. These were primarily used to conduct quick tests on navigation early in the process. We also made high fidelity prototypes to test usability on designs. Since we work in an agile manner, we usually start testing early to give us clues and a point-of-departure and then test it again later. In that way, we ensure a consumer-centric approach to creating great experiences on Bolighed.dk.
How do you recruit testers?
The way we go about recruiting is actually pretty simple.On Bolighed users can sign up to become a tester for us, and now we have a test panel consisting of 200 testers on the platform. So that’s really great!
This has saved us a lot of time, because whenever we want to test something, we can just share it directly with our 200 testers, instead of having to recruit new testers all the time.
Bolighed.dk makes it easier to find and buy your new home. The platform provides knowledge about houses, which is not always easily accessible, and provides easy access to advice from experts, who helps through the whole process. Boliged is: “The key to your next home”.