Hear Simon McGilbray talk about Alm. Brand’s approach to Data-Driven Design. He’ll dive into Alm. Brand’s tool stack and show practical examples of how they combine quantitative and qualitative data. In this article you can watch the full talk 1080pHD video.

Speaker: Simon McGilbray is Lead UX & Service Designer at Alm. Brand.
Date held: 23. Sep 2020 - Zoom


Data-Driven Design in Practice

Hear Simon McGilbray talk about Alm. Brand’s approach to Data-Driven Design. He’ll dive into Alm. Brand’s tool stack and show practical examples of how they combine quantitative and qualitative data to:

  • Identify user pains
  • Shape digital products
  • Answer the difficult question: “What should we be developing right now?”



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