Prioritize quick over complex user tests

Lena Egede, UX Expert & Advisor - UX Factor

The last decade I have conducted countless user tests on websites and other digital products. Every test has on average lasted between two and 100 minutes. In retrospective, my experience is evident:

Focus on doing quick and small user tests!

And here is why I think so:

Changing plans are be

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Testing low fidelity prototypes are for many designers and UX professionals something rarely done. However, there are countless of benefits related to testing early prototypes - even to testing something as fundamental as a hand-drawn sketch. This article aims to convince you to start testing your p...

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Everything is moving fast today - extremely fast. You have to finish your education faster, companies need to be agile, and if you do not follow the latest trends, you'll be behind in a split second.

However, limited resources of time and money make it difficult to live up to today's demands of b...

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“We went from idea to app in 23 weeks - something previously unheard of in the banking industry where compliance is everything”.

On Preely UX Meetup #12 to Chief Digital Officer, Christine Loft Hunderup, talked about her experience with setting up and leading a digital transformation unit in Nor...

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“UX needs to be on decision-making level in the organization”
-Jonas Eilsø, UX Design & Digital Consultant, AllerCP

Jonas Eilsø (LinkedIn) dropped a promising career as a UI designer to follow his passion for user experience design. Today he is working as a UX Designer & Digital Advisor for som...

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Meet the Heroes of UX: Julie and Carl-Johan from Peytz & Co

Bjarke Bierring Kristoffersen - Marketing Manager. Preely

"Sometimes the value of user testing comes simply from shutting down endless discussions. Let’s just test it"
-Julie Schramm Rasmussen, Peytz & Co

It is not every day you meet a team of UX consultants who are determined to build products for the user and not for their clients.

It might lead to...

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"Design Thinking and Co-creating with Customers" by Christine Loft Hunderup Corporate venturing and innovationlabs are very popular these days – and for a reason! The digital division at Nordea Liv & Pension is a class A example of this. Christine is working as Chief Digital Officer and running this division with great succes. Hear her talk about how they develop products in co-creation with their customers and users.

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Client, do you actually want UX? UX Meetup Debrief with Maria Køhnke

Bjarke Bierring Kristoffersen - Marketing Manager, Preely

On Preely UX Meetup on Thursday 5th April about 50 UXers and UX interested professionals had the pleasure of listening to Maria Køhnke talk about challenges faced by many UXers. She also gave her take on how UXers can get more elbow room to innovate and create great user experiences, without fallin...

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Googles famous 5-day design sprint is popular when it comes to speeding up the innovation process of developing new digital solutions. A crucial factor in a Design Sprint is time. With Preely you can optimize your performance by saving time and resources during the test phase. Here is how.

A bit

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How to get started with design sprints

Maja Falkenberg, Senior UX Designer, YouSee

John Zeratsky, a former Google and Youtube designer and author of the hugely popular book "Sprint - How to Solve Big Problems and Test New Ideas in Just Five Days", was one of the keynote speakers at UX Camp CPH.

On his speak, Zeratsky elaborated on the ideas and his work with Design Sprints. He...

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The difference between low fidelity and high fidelity prototyping are useful to give notice to in all design and development processes. There are cons and pros to both types of prototyping, which we will go trhough in this article. But before we jump directly into the differences, we should take a s...

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Innovationshuset of Copenhagen Municipality (Red. The Innovation House) and Preely recently facilitated a workshop together. The goal was to investigate how group IT better can service the local administrations of the municipality, by using the Preely platform.

The idea was to develop early ideas...

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UX Meetup April 5

Thomas Rosser - Relationship Manager. Preely

"Client, do you actually want UX? - UX and business development" by Maria Køhnke

Working with UX designers can sometimes be unpleasant for a client or in-house organization because it can lead to decision-making on a much more strategic level than first expected.

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The Effect of Tools in Design Thinking

Nicolai Brodersen Hansen - Expert knowledge of design thinking and design processes

Design thinking rocks - and one way of improving your capacity for design thinking is to improve your skill at using different design tools. Here is a set of statements that flows from my work as a PhD researcher, as well as my experience as a project lead and UX specialist:

1) Design thinking is...

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You Rock! Persuasive Technology

Anne-Kathrine Kjær Christensen - CEO, Specifii

The most fantastic and innovative UX solutions that change behaviour and builds relationships with your customers comes from your heart. Do you know how to change your customers’ behavior and help them achieve their goals?

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På Preely UX Meetup torsdag den 1. marts kunne du høre Emilie Møllenbach fra MobilePay fortælle om, hvordan sketching blev brugt i udviklingen af deres nye interface. Emilies foredrag handlede primært om sketching og MobilePay, men hun bevægede sig også over i typiske organisatoriske udfordringer man som UX’er el. lign dagligt kæmper med.

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European UX Conferences that you should attend in 2018

Bjarke Bierring Kristoffersen, Marketing Manager. Preely

To help you figure out where to go, we have removed the clutter, and compiled this list of UX- and Design conferences that we think you should attend in 2018. Did we miss something?

UX Copenhagen, 27-28 February, Copenhagen (Denmark)

In the two day conference, you will hear about the latest tren...

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Case: 80% højere konverteringsrate i bestillingsflow

Thomas Rosser - Relationship Manager, Preely

Mange digitale produkter slås med at optimere betalingsflows og bestillingsflows. Ved at gå struktureret tilværks kan der opnås store tidsbesparelser og ultimativt forbedre resultatet på bundlinjen. Denne beskriver hvordan Preely blev brugt af en offentlig virksomhed der optimerede deres bestil...

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As we strengthen and expand our platform, we have changed our name to Preely. Testing remains at the heart of what we do, and we're happy to continue providing our service in 2018.
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